WWE - Buys, Ratings - The RATINGs WAR II

Saddlerrad

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SMACKDOWN - TUESDAY 23RD AUGUST 2016

Rating - 2.714m

Final-Cable-2016-Aug-TUE.23.png



Compared to 2015....

Top-40-Cable-THU.27-Aug-2015.png



This week > Last week
8/23/16 vs 8/16/16

2.714m vs 2.471m (+0.243m / +9.83%) + 300,000 Viewers.



Overall - Great rating for Smackdown, up 300,000 followers from the previous week when the olympics was on and more importantly, the show delivered (Miz's promo at the end on Talking Smack) should see a similar rating, or certainly no big drop off next week. But even more importantly than than that.. up over half a million viewers from last year.


 

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RAW for 2016 - SO FAR*

July 2016
Raw 18th July - 3.133m
Raw 25th July - 3.339m (+ 200,000 )



August 2016
Raw August 1st - 3.315m ( - 24,000 )

Raw August 8th - 2.911m ( - 396,000 )
Raw August 15th - 2.915m ( + 4,000 )
Raw August 22nd - 3.315m ( + 400,000 ) (Summerslam go home show)



 

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Smackdown 2016 Ratings

July 2016
Smackdown 19th July - 3.17m

Smackdown 26th July - 2.743m ( - 400,000 )


August 2016
Smackdown August 2nd - 2.681m ( - 62,000 )
Smackown August 9th - 2.455m ( - 231,000 )
Smackdown August 16th - 2.471m ( + 16,000 )
Smackdown August 23rd - 2.714m ( + 243,000 ) (Summerslam go home show)
 

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RAW MONDAY AUGUST 29TH 2016

Hour 1 - 3.392m
Hour 2 - 3.438m
Hour 3 - 3.409m
3 Hour Rating - 3.413m


Final-Cable-2016-Aug-MON.29.png



Comparison to 2015..

Top-40-Cable-MON.31-Aug-2015.png





MUCH* Better week for Raw....

Interesting trend:
08/08/16 - 2.911 million
15/08/16 - 2.915 million (up 4,000)
22/08/16 - 3.315 million (up 400,000)
29/08/16 - 3.413 million (up 80,000)

The last time Raw increased its number in three consecutive weeks was March 2015.

The last time Raw increased its number in three consecutive weeks outside of WrestleMania season (January to the 'Mania), then you have to go back to June 2012, before the three-hour era started.

Whilst next week's number could drop back to 3 million and reverse the trend, its an interesting stat and perhaps a sign that the casual fans are enjoying 'post Draft' Raw more than 'pre Draft' Raw.

This Episode..
**Night after Summerslam
**Triple H Returns
**Kevin Owens crowned new Champion


Overall - A bit of an upturn for Raw, gaining viewers for the 3rd week in a row for the first time since March 2015. With a decent ending to this show and rave reviews of the episode as a whole, I'd expect to see a bit of a 1st hour bump next week, perhaps up over the 3.5m mark for what will only be a few times this year.
 
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SMACKDOWN TUESDAY 30TH AUGUST 2016

Rating - 2.835m

Final-Cable-2016-Aug-TUE.30.png




Compared to 2015....

Top-40-Cable-THU.03-Sep-2015.png


Year to Year viewership
8/30/16 vs 9/3/15

2.835m vs 1.981m (+0.854m / +43.11%) (Almost 1 MILLION VIEWERS UP ON LAST YEAR**)


Highest Smackdown viewership since the night of the Draft..

A few comments on the rating...

'Very good number. Demo was down slightly, but tremendous year to year growth. This just proves that if you book it well, they will come. Miz/Bryan may have brought more viewers in, but they stayed for the show. 5/6 retention of RAW'S audience'


'I can't believe that Smackdown, a show that just went live, moved to a new channel and most people don't even know that yet...If less than 600,000 away from beating Raw in ratings. A show that has been on the air on the same night and Live for 25 years. Insane.

Shows what a good product can do. Smackdown needs to keep it up'

'I don't see why SD can't reach Raw numbers in the near future. Its not like the audience they are attracting right now are non wrestling fans. These are weekly WWE viewers who are slowly learning that SD is a show to watch as well. 854,000 more people tuned into Smackdown this week for a regular episode (it's not a go home show and Raw was the night before).. this is a very impressive rating IMO.


Overall - This is very impressive, probably the first big 'the draft was worth it' moment for WWE. This episode last year, Smackdown drew 1.9m viewers, almost a record low in the history of Smackdown and a near low for the entire of 2015. Smackdown drew 854,000 more live viewers, Smackdown this week for a regular episode (it's not a go home show and Raw was the night before).. this is a very impressive rating IMO. They need to see if the Backlash go home show can draw in as close to 3m as possible tonight. It could be very tight between show for ratings when the Monday night NFL season starts and rivals Raw.

 

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RAW for 2016 - SO FAR*

July 2016
Raw 18th July - 3.133m
Raw 25th July - 3.339m (+ 200,000 )


August 2016
Raw August 1st - 3.315m ( - 24,000 )

Raw August 8th - 2.911m ( - 396,000 )
Raw August 15th - 2.915m ( + 4,000 )
Raw August 22nd - 3.315m ( + 400,000 ) (Summerslam go home show)

Raw August 29th - 3.413m ( + 98,000) (Night after Summerslam)


UPDATED.
 

Saddlerrad

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Smackdown 2016 Ratings

July 2016
Smackdown 19th July - 3.17m

Smackdown 26th July - 2.743m ( - 400,000 )


August 2016
Smackdown August 2nd - 2.681m ( - 62,000 )
Smackown August 9th - 2.455m ( - 231,000 )
Smackdown August 16th - 2.471m ( + 16,000 )
Smackdown August 23rd - 2.714m ( + 243,000 ) (Summerslam go home show)

Smackdown August 30th - 2.835m ( + 121,000 )

UPDATED*
 

Saddlerrad

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Pretty good few weeks overall then for the WWE, although it is Summerslam season and there is no competitor for Raw at the moment with no NFL season. Be interesting to see if Smackdown can over take them. If one area of the product has really shown drastic improvement since the draft..it's Smackdown, they can be very happy with that.
 

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Will update these later.

September has been a DISASTER month, ratings wise.
 

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